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AI+ Marketing™

  • AI-Powered Marketing: Explore predictive analytics, customer journey mapping, and automation
  • Strategic Impact: Learn to develop data-backed, personalized marketing strategies
  • Future-Focused Tools: Includes chatbots, AI content, and trend forecasting
  • ROI & Retention: Boost lead generation, customer retention, and innovation
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AI+ Marketing™
Price: $295.00

At a Glance: Course + Exam Overview

Category AI Business
Program Name AI+ Marketing™
Duration
  • Instructor-Led: 1 Day
  • Self-Paced: 8 hours of content
Prerequisites
    • Profound understanding of marketing principles like segmentation, branding, and marketing mix and how businesses leverage marketing strategies. 
    • Familiarity with digital marketing tools and concepts. Participants should be comfortable using CRM software, analytics platforms, and other marketing tools. 
    • Basic understanding of strategic decision-making processes within marketing contexts and how marketing strategies are developed, implemented, and measured for effectiveness.
    • Participants should have proactive interest in exploring the potential of artificial intelligence to transform marketing practices and overall marketing efficiency. 
Exam Format 50 questions, 70% passing, 90 Minutes

What You'll Learn

  • AI-Driven Marketing Strategy Development
    Students will learn to create complete marketing plans using AI. This involves AI-driven content strategy, customization, and analytics to analyse market data, identify target audiences, and create customized marketing campaigns.
  • AI-driven A/B testing
    Participants will learn to build trials, analyse outcomes, and iterate marketing strategies to increase performance.
  • Data Visualization
    The course may teach marketing analytics insights visualization. Students will learn to design visually appealing dashboards and reports to explain complicated data and aid data-driven decision-making.
  • Risk Management and Compliance
    Students will learn about risk management and compliance. This includes identifying and mitigate data security, regulatory compliance, and reputation management issues to ensure legal and ethical marketing activities. has context menu

Certification Modules

Course Overview

  1. Course Introduction Preview

Module 1: Introduction to Artificial Intelligence (AI) in Marketing

  1. 1.1 Understanding AI and Its Core Components Preview
  2. 1.2 Historical Context and Evolution of AI in Marketing Preview
  3. 1.3 AI Technologies Transforming Marketing Preview
  4. 1.4 Applications of AI in Marketing

Module 2: AI-Driven Content Strategy and Personalization

  1. 2.1 Introduction to AI in Content Marketing Preview
  2. 2.2 Personalization Through AI Preview
  3. 2.3 Implementing AI in Your Content Strategy

Module 3: AI in Social Media and Email Marketing

  1. 3.1 AI Integration in Social Media Marketing Preview
  2. 3.2 Leveraging AI for Email Marketing Success

Module 4: Leveraging AI for Marketing Analytics

  1. 4.1 Introduction to AI-powered Analytics
  2. 4.2 Predictive Analytics and Consumer Behavior
  3. 4.3 Measuring and Optimizing Campaign Effectiveness

Module 5: Ethical Considerations in AI Marketing

  1. 5.1 Ethical AI Use in Marketing
  2. 5.2 Regulatory Compliance and Standards
  3. 5.3 Implementing Ethical AI Marketing Practices

Module 6: Crafting an AI-Driven Marketing Strategy

  1. 6.1 Strategic Planning with AI
  2. 6.2 Implementation of AI in Marketing Strategies
  3. 6.3 Creating a Scalable AI Marketing Plan

Module 7: AI Integration in Multichannel Marketing Campaigns

  1. 7.1 Integrating AI in Multichannel Strategies
  2. 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
  3. 7.3 Future Trends in AI and Multichannel Marketing

Optional Module: AI Agents for Marketing

  1. 1. Understanding AI Agents
  2. 2. Case Studies
  3. 3. Hands-On Practice with AI Agents

Finish the course and get certified

Certificate 1

Industry Opportunities

  • AI Marketing Specialist
    AI Marketing Specialist
    Drive AI-powered marketing campaigns by leveraging automation and personalization strategies to improve customer engagement and ROI.
  • Digital Marketing Manager
    Digital Marketing Manager
    Lead digital marketing strategies using AI tools for customer insights, data analytics, and campaign optimization.
  • Customer Insights Analyst
    Customer Insights Analyst
    Use AI-driven analytics to uncover deep customer insights, helping businesses tailor their marketing strategies.
  • Marketing Automation Manager
    Marketing Automation Manager
    Oversee AI-based automation systems, streamlining processes such as customer segmentation, lead nurturing.

Frequently Asked Questions

Absolutely. The course includes real-world use cases and practical applications, enabling participants to directly apply their learning to enhance customer engagement and campaign performance in their organizations.

This course is ideal for marketing professionals who want to enhance their skills with AI-driven strategies, including those experienced in digital marketing tools and CRM software. It's also suitable for business leaders looking to innovate marketing practices using AI technologies.

While there are no strict prerequisites, having a background in marketing or business leadership can be beneficial for understanding the course material more effectively.

By earning this certification, participants demonstrate their proficiency in AI-driven marketing strategies, enhancing their career prospects in a competitive market. They'll be prepared to lead marketing teams with confidence in leveraging AI technologies for improved ROI and customer engagement.

Participants will develop a comprehensive understanding of AI's role in marketing, including content strategy personalization, social media and email marketing optimization, and ethical AI practices. They'll be equipped to craft innovative AI-driven marketing strategies and integrate AI into multichannel campaigns effectively.

Prerequisites

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Exam Details

Duration

90 Minutes

Passing Score

70%

Format

50 multiple-choice/multiple-response questions

Exam Blueprint

Introduction to Artificial Intelligence (AI) in Marketing 10%
AI-Driven Content Strategy and Personalization 13%
AI in Social Media and Email Marketing 13%
Leveraging AI for Marketing Analytics 13%
Ethical Considerations in AI Marketing 13%
Crafting an AI-Driven Marketing Strategy 25%
AI Integration in Multichannel Marketing Campaigns 13%
Course Price: $295.00
Instructor-Led (Live Virtual/Classroom)
  • 1 day of intensive training with live demos
  • Real-time Q&A and peer collaboration
  • Led by AI Certified Trainers and delivered through Authorized Training Partners
Self-Paced Online
  • ~6 hours of on-demand video lessons, e-book, and podcasts
  • Learn anywhere, anytime, with modular quizzes to track progress
Purchase Self-Paced Course

Core AI Tools Covered

HubSpot

HubSpot

Copy.ai

Copy.ai

ActiveCampaign

ActiveCampaign